[Analysys Mason]: Will OTT VoIP Replicate the Success of OTT Messaging?

A new report by Patrick Rusby, analyst and Stephen Sale [pictured], Principal Analyst, Analysys Mason finds that "VoIP apps will probably not replicate the success of OTT messaging apps because the use case for OTT voice services is less clear"


Other findings:


Kik App

"Penetration of OTT messaging (IP or social messaging), voice and video calling services varies significantly by country