[Analysys Mason]: Fixed Broadband Consumers Buy on Price; VAS Increases ARPU

A new report by Aris Xylouris, Research Analyst, and Martin Scott [pictured], Practice Head, Consumer Services Research, Analysys Mason analyzes the ".. approaches that fixed operators are taking to promote superfast broadband in their respective markets".

According to the report "Consumers are reluctant to pay a premium for faster speeds [see chart below]. This, combined with the lack of clear