Vodafone: Video Portion Jumped from 37 to 48%; Does 4G Increase ARPU?

Vittorio Colao, 

CEO, 

Vodafone Group


Vodafone published its annual report for 2015 (here). The "CEO Strategic Review" has some interesting facts on Vodafone's activity:

We have witnessed exceptional demand for data this year, whether 4G in Europe or 3G in emerging markets, with data growth totalling 80% for the full year, and accelerating every quarter in Europe. As video and music