[Study]: 85% of Operators are Leveraging OTT Apps to Attract Customers

A new study by Allot Communications (surveyed the data plans and charging trends of 175 mobile operators worldwide) finds that "85% of operators are leveraging apps to attract customers and increase ARPU .. Facebook is mobile operators’ top choice for zero-rated apps and Unlimited data plans are in decline".


Some examples of Zero rate programs:

Facebook Offers Free Messaging Through 18 MNOs